Independent Franchise Due Diligence
Make informed franchise decisions with real data
Built by a franchisee who learned the hard way. Free tools, honest data, and independent analysis to help you see what the sales brochure won't show.
FDD Decoder
See what the Decoder actually gives you
Upload your disclosure document and receive a plain-English report that highlights cost exposure, key risk clauses, and the questions you should ask before signing.
5-Year Cost View
Entry fees, royalties, marketing levies, supplier obligations, and recurring costs translated into one practical summary.
Risk Clause Breakdown
Renewal, transfer, territory, restraint, and operational control clauses flagged and explained in plain English.
Questions Before You Sign
A tailored list of the issues you should raise with the franchisor and your lawyer before making a decision.
Sample visuals shown for demonstration purposes only. Reports are educational and informational, not legal advice.
Due diligence tools that work for you
Every tool is designed to surface the information franchise sellers would rather you didn't see.
Free Tools
Financial Reality Calculator
Model the real costs, break-even point, and runway for any franchise opportunity. No rose-tinted projections.
Franchise Ready Score
A 15-question assessment across 6 dimensions to see if you're truly ready for franchise ownership.
Premium Products
FDD Decoder
Upload your FDD and get an AI-generated plain-English report with risk scoring and cost analysis.
Brand Intelligence Reports
Independent data profiles on franchise brands. Fees, costs, risks, and what to watch for.
Due Diligence Vault
Complete template pack: checklists, question lists, financial models, and lawyer briefing templates.
Franchise Insider Academy
8+ hour video course covering everything a first-time buyer needs to know. Built from real experience.
Ask a Franchisee AI
AI chatbot trained on real franchisee experiences and FDD data. Get answers anytime.
Blog & Guides
Practical articles on franchise due diligence, written without the sales spin.
The franchise industry needs more transparency
We believe every prospective franchisee deserves access to honest, independent information before signing a franchise agreement. That starts here.
Our StoryFranchiseInsights provides independent research and tools for educational purposes. Nothing on this site constitutes financial, legal, or professional advice. Always seek qualified independent advice.